Winmo, North America’s leading provider of media/marketing
sales intelligence, is expanding its role in the sponsorship sellers’ toolkit, integrating
spend analysis from sponsorship analytics leader Hookit directly into its
While Winmo, a product of List Partners LLC, provides
verified decision-maker lists for those who control sponsorship dollars at
thousands of brands, Hookit details where those dollars are being spent, plus
the entities involved.
“Sponsorship sellers rely on specific information to qualify
opportunities and develop pitches that lead to sales,” said Dave Currie, CEO of
List Partners LLC. “Our Hookit integration demonstrates how we’re strengthening
our Winmo feature set to serve the needs of this specific audience, instead of
giving them a one-size-fits-all sales intelligence product.”
In all, San Diego-based Hookit measures $5 billion in
previously unknown sponsorship value each month, quantifying deal amounts that
brands receive from athletes, teams, leagues, venues and events. With a
breakdown of these allocations in Winmo, sponsorship sellers gain a 360-degree
view of a potential sponsorship partner.
“Sponsorship sellers rely on Winmo to research potential
partners and decision-makers, and they can now conduct competitive analysis,
see who a brand they’re approaching has worked with, and where they fit into
that overall strategy,” said Brian McCue, Senior Sponsorship Sales Director at Winmo.
“This will not only result in time savings, but more informed pitches for
improved sales outcomes.”
Hookit data in Winmo sheds light on percentages of
sponsorship spend across teams, leagues, venues and events, with additional
data on specific partnerships and sample promotions.
The integration is currently available to all sponsorship
clients on Winmo’s top-tier subscription package, who will see Hookit’s
analysis of sponsorship spend as well as sample promotions on some 2,000 select
brand profiles in Winmo.
“We’re thrilled to be working with Winmo,” said Hookit Chief
Revenue Officer Kimberly Cook, “and to be providing key information their
sponsorship clients can use to win more business, be it through events, sports
partnerships, venues or additional partnership channels.”
Hookit is the market leader of sponsorship analytics
(#spontech) and valuation of sports sponsorships. It developed the first, most
trusted platform in the global marketplace that effectively measures $5B per
month of previously unknown sponsorship value that brands receive from
athletes, teams, leagues, venues and events in social and digital media. Hookit
aggregates billions of data points across TV, social, print, and digital media
and uses machine learning and predictive analytics to provide real-time
insights and valuations for brands and properties to quantify and maximize
sports sponsorships. To learn more, visit www.hookit.com.
Winmo is a sales intelligence solution that helps
sponsorship sellers reach the right corporate partners at the right time. The
platform’s human-verified profiles list marketing and sponsorship
decision-makers at thousands of national brands, tracking contacts who control
over $100 billion in spending each year. Intuitive search filters allow users
to identify qualified buyers in their territory or target industry, who have a
need for the exposure they provide. Additionally, it’s predictive publication
WinmoEdge shines a light on pitch-worthy accounts, analyzing tell-tale signs
that sponsorship spend is on the horizon to alert sellers in advance. Armed
with verified contact details and reliable sales predictions, Winmo users get
ahead of new business leads, instead of chasing them. For more information and
to request a trial, visit www.winmo.com.