How Social Media Can Help Show What An Olympian Is Worth -- And Close The Gender Pay Gap

Mar 20, 2018

Olympians were once largely anonymous athletes. The period leading up to the Olympic Games and directly thereafter was the prime (and sometimes only) opportunity to capitalize on their athletic notoriety. A magazine cover here or household product commercial there – then they were out of sight and out of mind until the next cycle.

However, with the arrival of social media, athletes gained platforms – virtually overnight – that extended their time in the spotlight. Controlling their own narratives meant they were no longer at the mercy of a publicist or sponsor to connect them with fans or draw interest to their sports. Because of social media, Olympians entered the realm of the everyday professional athlete.

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