Nike Pitchman Ronaldo Creates $216M In Value For Adidas; Messi Sends $111M Back To Nike

Jun 8, 2018

Nike Pitchman Ronaldo Creates $216M In Value For Adidas; Messi Sends $111M Back To Nike

Cristiano Ronaldo and Lionel Messi have built huge audiences on social media, with more than 500 million followers combined, thanks to their long-standing role at the top of the world’s most popular sport. The duo evenly split the last 10 Player of the Year awards, with the other finishing second all but one year. Their teams, Real Madrid and Barcelona, are the two most successful clubs this decade, winning a combined seven Champions League Finals.

Both players have robust endorsement portfolios that generate an estimated $47 million annually for Ronaldo and $27 million for Messi. The duo drives huge value to their endorsement partners, particularly sports giants Nike and Adidas, via their social media networks. Ronaldo has been affiliated with Nike since 2003, while Messi is an Adidas man since 2006. Both have “lifetime” deals.

There are no comments yet. Got something to say? Be the first to comment...