These are the players that sponsors are counting on most at the 2018 World Cup

Jun 8, 2018

These are the players that sponsors are counting on most at the 2018 World Cup

More than one billion fans tuned in to watch Germany beat Argentina in the 2014 World Cup final. FIFA will be expecting similar numbers this summer, as the world’s best teams head to Russia to fight for the 2018 World Cup trophy.

With the best players on show and hundreds of millions of guaranteed viewers, the World Cup will offer sponsors ample opportunity for exposure.

The tournament will offer the likes of Lionel Messi, Cristiano Ronaldo and Neymar the chance to stake their claim as the best player in the world. Likewise, there is also an opportunity for others to throw their names into the mix.

It’s never possible to say how the World Cup will play out. The tournament always provides plenty of shocks in the form of early exits and unexpected stars. However, these are the players that sponsors will be hoping manage to make an impression in Russia.

Based on data provided by sports market intelligence company Sportcal, Verdict ranks the top ten players set to play at the World Cup with the most active sponsorship deals.

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